Digital Products To Sell On Etsy In 2023 (With Earnings Estimates For Each)

If you’re looking for a way to make passive income online, selling digital products on Etsy could be a great option. In this blog post I will show you best digital products to sell on Etsy. Etsy is a popular online marketplace where you can sell handmade, vintage, and unique items. But did you know that you can also sell digital products on Etsy? Let’s discover the top digital products to sell on Etsy together.

Best Digital Products To Sell On Etsy

Digital products like printables, templates, and digital downloads require no physical inventory or shipping, making them an ideal product for generating passive income. Printables are digital products that customers can download and print themselves. This means that you don’t have to worry about physical inventory or shipping costs, making them a low-risk and low-cost product to sell. In this blog post, we’ll explore what are the best digital products to sell on Etsy and make over $2000 per month.

Planners And Digital Planners

Selling printable planners can be a lucrative way to earn passive income. With the rise of digital products, customers are increasingly looking for ways to download and print their own planners rather than purchasing pre-made physical planners. This creates a perfect opportunity for creators to sell their own printable templates. You can create daily, weekly, or monthly planners, as well as specialized planners for specific goals or tasks, such as fitness, meal planning, or even wedding planning.

Once you’ve decided on your templates, you can use tools like Canva to create visually appealing and easy-to-use designs and just upload them on Etsy. Make sure to optimize your listings with the correct keywords, descriptions and title and you can be sure that your digital products will be high in Etsy search. You can read the full guide on optimizing your Etsy shop and products here.

Let’s take a look at this example of a successful Etsy shop that sell digital planners:

She has products ranging from $5 to $15. Let’s say that most of them are priced at $10 and she has 133,310 sales. When you calculate that it comes to $1,333,100 – $86,650 (6.5% which is Etsy’s fee) and it comes to $1,246,450. When you scroll all the way to the bottom of the each Etsy shop you can see since when they are selling, or you can look up the last page of the reviews and check the date. She is selling from 2020 and this post is written in the year 2023. That means that she made $1,246,450 in just three years selling ONLY printable planners. That makes $415,483 per year, which is about $11,500 per MONTH.

That is of course a rough calculations, but it is just a sample of how much passive income you can earn with digital planners. And there are many successful shops on Etsy that sell just that.

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Product Mockups

If you’re a designer or a creative looking to sell digital products, product mockups can be a great option as they are in high demand and are easy to create. Product mockups are digital templates that showcase products in realistic environments, such as a t-shirt on a model, mug or a phone case on a table. They’re often used by businesses and individuals to showcase their products in a visually appealing way. Most Etsy shops that use print-on-demand websites to fulfill their orders, use mockups to display their design on a product, so that they don’t have to have actual products at home.

To sell product mockups, you’ll need to create high-quality images that are easy to use for your customers. You can use tools like Photoshop to create your designs with smart objects, or you can simply offer only .jpg format where buyers can put their designs over it, especially when you are a beginner. You can use a professional camera to shoot your photos, but most of todays’ phones have a resolution that is good enough for that which makes it much easier to create.

Let’s take a look at this Etsy shop:

This shop has 32083 sales and almost all of their product are prices at $2,52. They only sell .jpg images which are much easier to shoot than to create a mockup with smart objects in Photoshop. I can see from their reviews that they started back in 2020, which means that they are selling for three years now. 32,083 sales times $2,52 per mockup is $80,849 – 6,5% ($5,255 Etsy’s fee) is $75,594 for three years, which makes it $25,198 per year, which means they make a little over $2000 per month. That is really great for a passive income, right?

So, basically, what you had to do to make and sell mockups is to pick up a few blank products that are most common to use for print on demand, such as: mugs, t-shirts, hoodies, ornaments, phone cases etc. and just shoot a photo in a nice environment or held in hand (or on a person if you sell mockups for clothes). You only need to have a good eye for that and that is basically it. You just create the listing, optimize it so it can be high in Etsy search, and upload the photo for buyers to download. Easy peasy. This is my favorite method as I am a creative person and I love to shoot photos, so making mockups just came naturally for me.

Lightroom Presets

Lightroom presets are a popular digital product among photographers, photo enthusiasts and Instagram influencers. They are essentially pre-made editing settings that can be applied to photos in Adobe Lightroom, a popular photo editing software. Presets can be used to achieve a specific look or style for photos, saving time and effort in the editing process and creating a cohesive color palette and style to your Instagram feed.

To create your own Lightroom presets, you’ll need to first edit a photo in Lightroom to achieve the desired look or style. Then, navigate to the “Presets” panel on the left side of the screen and click the “+” icon to create a new preset. From there, you can name your preset and select which editing settings you want to include in the preset. Once you’ve created your presets, you can package them together and sell them online. Platforms like Etsy allow you to easily sell and promote your presets to a wider audience.

Selling Lightroom presets can be a profitable way to earn passive income as a photographer or photo enthusiast. By creating presets that offer unique and desirable styles, you can build a successful business selling digital products. To maximize your sales, consider offering bundle deals as the demand for bundles is bigger in this niche than for individual presets.

Let’s take a look at this shop which sell only Lightroom presets:

She has 376,250 sales and is selling since 2018. Her presets are mostly priced at $2.83 with the exception of a few bundles which sells at $10,65. That comes to about $1,000,000 earned in 5 years (when we deduct Etsy’s fees). That makes it about $200,000 per year, which is around $16,600 per month. Incredible, right? And all this is passive income which you create once and it sells for years to come.

Of course, all the calculations are approximates as we don’t know how much this shops paid for listing fees, maybe Etsy ads and other expenses but it gives you a picture on how much you can make per month on Etsy selling this high-demand products.